Book Overview

“As Lee Carter rightly points out, nobody today can afford to be a persuasion amateur. The very connections that sustain us and the aspirations that elevate us are at stake. Fortunately, she has created this smart playbook for a more effective, and far more human, approach to communication.”

--Matthew DiGirolamo
Chief Communications Officer, L’Oréal USA

“As this engaging book makes clear, what we have in common is often much more powerful than the differences that divide us. Building empathy and trust, rather than trying to be ‘right,’ offers a path toward positive change—on an individual level and for our culture at large.”

--Scott Barry Kaufman, PhD
Host of The Psychology Podcast and author of Transcend

"Don’t let the title fool you - this book is as much about listening as it is talking. Lee Carter explains how if you want someone to listen to you, you have to start by listening to them. If you are want to know how to shift someone’s mindset, this practical book will help you see that the key ingredient is actually empathy."

--J. Stuart Ablon, Ph.D.
Associate Professor at Harvard Medical School and author of Changeable

“In the world of politics, Lee sees the entire playing field. This book will teach you to tell your story for maximum impact.” 

--Mitchell M. Roschelle
Partner at PricewaterhouseCoopers

“In Persuasion, Lee Carter puts a science behind the art of persuasion. She gives clear instruction on how to affect change through communication. Everyone from CEO’s to school teachers, parents to pastors, will find this book deeply helpful. Many of the largest corporations in the world hire Lee Carter to help them communicate effectively. In Persuasion, she shares her best advice with us. If you want to communicate in a way that leads to change, read this book and apply it.”

--J. Josh Smith
Pastor of Prince Avenue Baptist Church and author of Preaching for a Verdict